The fashion industry accounts for approximately 10% of global carbon emissions—more than the combined impact of international flights and maritime shipping. In 2020, textile purchases in the EU alone generated around 270 kg of CO2 emissions per person, according to the European Environment Agency.
Driven by curiosity and a commitment to change, I created Forgiven, a concept brand that aligns inclusivity, quality, and sustainability. By offering a wider range of sizes, unisex clothing, and aims to revolutionize the fashion industry, shifting production and shipping towards more sustainable practices.
To bring this vision to life, I've developed a brand identity that embodies the essence of high-quality, premium clothing while prioritizing inclusivity and sustainability.
In the clothing industry, visuals are paramount—we are naturally drawn to aesthetically pleasing images. To ensure Forgiven's imagery aligns with the brand’s ethos, even without the resources for professional photography, I adopted a time-efficient and resourceful approach: AI-generated imagery.
Driven by my passion for branding, I went the extra mile to secure the Intellectual Property for Forgiven on social platforms like Reddit, BeReal, and Linktree. (I love diving into these details, and I spend my free time refining and expanding on them).
The mockups demonstrate the versatility of the Forgiven brand across various platforms. They showcase a diverse range of images, highlighting how the brand can be applied to billboards, apps (and or website), and social media branding.
